The Case of Marshall McLuhan

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WHEN MARSHALL MCLUHAN published Understanding Media in 1964, the Cambridge-trained literary scholar was not well known, even inside the academy. By 1967, he was on the covers of Newsweek and the Saturday Review, and the subject of an hourlong NBC documentary, all in the same month. Over three manic years, McLuhan had shot from scholarly obscurity to klieg-lit fame.

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