Web Searches Reveal What We’re Really Thinking

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Google as a window into our private thoughts.

This is all very entertaining, but according to economist Seth Stephens-Davidowitz, who worked at Google as a data scientist (he is now an op-ed writer for the New York Times), such searches may act as a “digital truth serum” for deeper and darker thoughts. As he explains in his book Everybody Lies (Dey Street Books, 2017), “In the pre-digital age, people hid their embarrassing thoughts from other people. In the digital age, they still hide them from other people, but not from the internet and in particular sites such as Google and PornHub, which protect their anonymity.” Employing big data research tools “allows us to finally see what people really want and really do, not what they say they want and say they do.”

www.scientificamerican.com/article/web-searches-reveal-in-aggregate-what-were-really-thinking

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